I’m glad to see that the Burlington Free Press and WCAX finally got on board with the story about the Progressive Party’s candidate for governor, Anthony Pollina, and his radio show at WDEV. I called WDEV’s star of talk Mark Johnson last week while he was hosting Pollina-the-guest to ask them both about the issue of Pollina being both a radio show host and a political candidate. But, more specifically, I wanted to know what kind of ethical rules they were employing at the station when Pollina-their-colleague paid a visit as Pollina-the-candidate. It’s a conflict that should raise more than a few eyebrows.
Mark Johnson got defensive, as he usually does when questions about the media come up. And while he defended what is certainly his right (and responsibility, I might add) to invite Pollina as a guest since he’s running for governor, Johnson seemed to not understand the concerns about blurring Pollina’s roles at the station – host, guest, advertiser. Or, if you will, how the WDEV news and talk professionals will deal with a candidate who is also a colleague on the dial.
“I’ve only seen Anthony here probably twice in the three years he’s been on the station,” declared Johnson. “It’s not as if we’re hanging out.”
But that’s not the point. The point is that the roles are blurred, as was proven by the typically smooth segues that Johnson served up when moving from talk about Pollina’s radio show to talk about his candidacy. One minute joking about their mutual “boss,” the omnipresent Ken Squier, and the next a question about Pollina’s opinion on matters of the state. Sorry, but it’s just strange. Illegal? No. But strange.
And it’s Pollina who should have understood this from the beginning and not put people like WDEV, Squier and Johnson in the hot seat. In fact, Pollina remained largely silent when I brought the issue up to him on Johnson’s show, basically declaring that he’ll stop the show when he gets too busy with the campaigning.
Pollina should know better. Remember, his show is called “Equal Time,” a title based on the belief that the media lacks fairness. Indeed. And it’s also doesn’t seem real fair that a candidate who works for a media outlet – folksy as it is – can also sit down with that outlet’s news department for an “objective” interview.
Isn’t this the kind of political and corporate media mingling that understandably drives progressives like Pollina crazy about Rupert Murdoch’s empire, most notably Fox News? Imagine the outrage if a Fox News host became a candidate, kept his or her airtime, and then also started appearing on other programs as candidate/guest. Or, if you’d like to bring it home, how about if the same happened with a WCAX personality? Or a Free Press employee?
It just doesn’t pass the smell test. And any good populist progressive should know that.
But now that the story has morphed from me bringing it up on the Mark Johnson Show to now being covered by the mainstream media, Pollina is finally figuring it out. And he’s also listening to the wise words of Squier, who has been clear that he’d like Pollina to find a replacement for his show – and soon. It’s Squier who has built a local radio station that is the pride of Central Vermont, bucking the trends of push-button-pop and all-Brittany-News-all-the-time for a real commitment to all things local. And how ironic that it’s a Prog who’s bringing the ethical stench to his doorstep.
Pollina wants it both ways. He wants us to listen to his words and ignore his actions. Pollina wants us to believe him when he proclaims to be the media underdog but forget that he’s forking over $600 a week to be the media. He wants us to hear his words about campaign finance reform but forget that he balked at that kind for reform when it didn’t suit his personal needs. And he wants us to listen to his rants against the two-party money chase but forget that his party’s main goal right now is to amass $100,000 for him in six weeks.
Not a great start to a progressive candidacy. But it’s not as if Pollina’s been in the business of winning these things.

Recent Comments